We are dizzied by the multitude of young, ambitious startups these days. Competition in the digital world is knockout. Therefore, along with the product, teams put their heart and soul into logotypes.
Tech company logos have an important mission. They separate the product from the rivals. Though, that's not all. They also carry out lots of crucial duties such as
• capture the spirit of brand;
• sum up the premise of a company;
• convey an appropriate tone;
• leave a memorable imprint in people's minds.
Packaging sells – everyone knows that - therefore, startup branding should not be taken lightly.
What Makes the Best Startup Logos?
The best tech company logos encompass the product's philosophy, present the company's ethical values, and stand the competition with unique personality and charisma. They flawlessly balance out names and graphics.
Many things gathered under one roof in order to make the regular trademarks the best startup logos. Therefore, there is no single solution. Each company has their unique vision to this problem. You can stumble upon tech logo designs that are apparent, brutally simple, mysterious, or intricate. Some of them are conceptual, while others are literal. Variety is astonishing. Though one thing is certain, they easily get ingrained in the mind of the audience.
4 Popular Techniques Used to Create the Best Startup Logos
As we have already said, if you browse through the best startup logos, you may notice that tech logos come in all shapes and sizes. However, still one can delineate several popular approaches that logo designers use to create killing brand identity pieces. Let us consider them.
Focus on Geometric Shapes
Obviously, the first thing that springs to mind when it comes to the best startup logos is geometry. Polygons of all sorts, curved lines, and abstract shapes help to build brand recognition. Thanks to their math nature, they perfectly match companies in the tech sector. In addition, each shape has its meaning and may generate a specific range of feelings. Affirm and Transcend are cases in point.
Both brands skillfully play with this approach. Each one has chosen one particular geometric shape that goes hand in hand with the name of the company creating a sterling artwork.
The team behind Affirm opts in favor of an arc that thanks to its curving trajectory creates a friendly and approachable atmosphere as well as hints on forward-thinking.
The team behind Transcend goes for an intricate representation of a cogwheel that often stands for quality. On top of that, thanks to its mechanical nature, it easily supports the company's philosophy, adding a sense of sophistication and seriousness to the product.
Go for Bright Colors
Although it seems like tech company logos should have a serious, somber atmosphere and muted preferably greyish coloring, it is a wide misconception. As practice shows, bright coloring can do magic with brand identities with no exceptions.
The thing is it generates a powerful gamut of positive emotions. Your product should bring happiness, and a colorful palette is what can instill this feeling. Therefore, many best startup logos exploit this approach. Take a look at Volusion and Runway.
Volusion has one of those tech company logos that gets its charisma and personality from the bright coloring. Their logotype employs several bright tones. They resonate with people, ooze positive vibes, and establish the company as a constantly evolving startup.
Runway has three horizontal bars stacked on top of each other that are directly correlated to the main purpose of the product, aka aligning financial business matters. The team uses three colors that produce a powerful businesslike appeal. Note the tones are muted to match the atmosphere of the brand and cultivate trust.
Tech company logos are one of those areas where the ideology of "Less is more" reveals its strength and potential. The simpler image, the easier people perceive it, and most importantly, the easier they remember it. In addition, all such tech logos generate feelings of forward-thinking and ingenuity.
However, there is a catch. Miniscule proportions always bring challenges since you need to encapsulate your powerful personality into a small space. It is here where you need to test boundaries of your imagination and creativity to achieve true harmony within a limited number of details. Consider Ghost that made a list of the best startup logos with its exceptional simplicity and cleverness.
The team behind Ghost has embraced minimalism and incorporated wit into the design. Their logotype gives the nod to the timeless text icon that makes the brand feel professional, versatile, and memorable.
On the one hand, clichés are bad for your brand identity since they are deprived of exclusivity and uniqueness. On the other hand, they are more likely to be well perceived by people, because we all fall for familiar things.
Banal concepts convey indisputable meaning and eliminate risks of misunderstandings. On top of that, they strike a spark of recognition that forms a strong connection with the audience and makes brand noteworthy. Therefore, do not underestimate its potential.
Many best tech company logos are centered around clichés. These teams were managed to play this situation: they outwitted the banality and dished it up under spice sauce. Peloton and Postcards are among those who know how to do this right
They have logotypes with clichés that were skillfully reimagined. Peloton has a small letter "P" that resembles a bike in profile, whereas Postcard has an icon of a traditional envelope that seems to be sent out.
The former has a playful and refreshing tone due to smooth, subtle curves and tilt angle; the latter has a lovely authentic feel that instantly brings a smile on the face thanks to a red heart inside.
Both tech logos foster feelings of credibility and trustworthiness thanks to elements that we – regular people - find familiar.
Additional thoughts on tech startup branding
When you run a startup you are busy focused on business and you need to have someone who can help your company look great from the outside while you work hard to make it work great from the inside. To make it work, you need to hire and expert who can design a great branding for your startup. You are free to hire anyone you want, but you need to be careful and make sure that you hire someone who has a proven track record of creating great brands for tech startups and knows the real value of building a company's reputation on the market.
"People don't buy what you do, they buy what you make them feel" ― Rosser Reeves
There is no point in creating a brand when people won't identify with it. It's true that a logo isn't just a logo, it's a visual sign that represents your company. It's something that will come to people's mind when they hear your company's name. For example, when thinking about Facebook, people immediately think about the blue icon with a "white f". It's a logo that immediately comes up to users' mind because Facebook has branded itself in a way that they can recognize it from other social networks. They have created a logo that looks awesome and easily recognizable. Creating a unique brand that speaks of your business is essential in the beginning because it will boost your brand's reputation and establish a clear identity.
To give you a couple of tips, there are two main things that you need to be aware of when creating a good brand for your startup. You need to understand the value of creating branding that will help to establish your company's reputation since the beginning. You also need to help people recognize your brand from others. Never create a confusing brand identity because it might prevent people from identifying your brand.
Here are some things to consider before create your startup branding:
- Find a designer who can help you establish brand identity at the beginning
- Make sure he/she has a portfolio of startup branding
- Make sure you know what you want before hiring a designer
- Know what is on market
When you create a startup, you don't know how the market will treat your product. You don't know how successful it will become. Basing on that, the risk of investing in branding is even more risky because it's an investment on the future. That is why you might want to hire a good branding company that will help you design a logo that will help establish your company's identity and credibility from the beginning.
When hiring a branding company, search for a professional designer who has a great experience designing startups. Ask your friends and people you know if they know anyone good that can help you. Search websites, online magazines and internet forums to find the right branding agency to work with.
As the best startup logos show, technology companies prefer simple shapes but intricate ideas. They capitalize on tiny primitive details making their brand identity symbiosis of principles, ideology, and charisma.
Whatever approach you choose, there is one important thing to bear in mind. Tech company logos always associate with something pioneering and advanced.
Therefore, it is your duty to stay on top of things and adjust your brand identity to new realms to meet the expectations of the market.