Content, design, and user experience are three pillars of every web application. However, when you create a tech startup website, things are not as simple. The deal is, you need to strike a fragile balance between introducing the brand and foisting goods.
Therefore, such things as language, general atmosphere, accessibility, and some elements native to the marketing world come to the fore. Let's consider key features of the best startup website designs along with good examples for inspiration so that you have an idea of how to create a corporate website that converts.
The Key Features of Best Tech Startup Website Designs
To create a marketing website that converts, you need to mull over content, web design, user experience, language, general atmosphere, sense of trust, personal assistant, and accessibility.
The message is the heart and soul of every startup website. Not only should you tout the product, but you should also bring value to the prospects. The rule of thumb, be concise with the message, hit straight to the point, and help users to solve their problems.
Note, people are lazy, therefore give them what they need right here, right now. Keep in mind that they scan rather than read. Therefore no one will indulge in your long tale. Divide content into portions and use design to highlight key aspects.
Descript is a case in point. The team has undoubtedly thought everything through: they have used different types of content – text, images, and videos - to capitalize on the message and they get down to business by declaring the purpose of the product in the hero area. As a result, content builds trust that boosts up conversions.
Along with content, language occupies the leading role in building a successful startup website. The rule of thumb, do not use jargon. As practice shows, overcomplicated language scares people away. To create a friendly and inviting UI, you need to make complicated things sound simple. This contributes to transparency in relationships that transforms users into brand evangelists and ipso facto leads.
Note, while your story should use neutral vocabulary, such vital things as call-to-actions and taglines should be pushes. It is highly recommended to use action words for buttons, and catchy phrases for taglines.
Look at Stripe, a payment-processing platform. Although it is a high-tech product, still the team was managed to make things simple and speak to the audience on their language. In addition, they use action words and clever taglines to maximize conversions.
The mood and tone of the marketing website should present your brand and, at the same time, resonate with the audience. It should create a gamut of emotions that supports the message and wins over potential clients.
Consider Mmhmm. From the first seconds, it becomes evident that this corporate website is centered around creativity. It produces a powerful general impression that compels users to try the product from the get-go.
Sense of Trust
Building trustworthy relationships with the audience is crucial to success, and the startup website is no exception.
As a rule, companies provide social proof to achieve a certain level of credibility since nothing can reinforce credibility than a review left by a real person. However, do not be too generic and do not brag. Ask your clients to share the problem that they were managed to solve thanks to you. This will uncover the potential of the product, build trust and foster the decision making process.
Consider Open Colony, whose team has allocated the entire page to prove prospects that their platform is worthy of attention. These short proofs are also featured on the homepage to kindle interest.
We are stepping in the era of personal experience. To realize it on your corporate website, you may add a personal assistant or a chatbot. Both these approaches create a feeling that your website is a place where people can get the necessary information without much hustle.
Consider Expert Republic whose team has incorporated the personal assistant that answers all questions. That is not all; they have added a customization panel that lets users enable different types of cookies to make the relationships transparent and trustworthy. This kind of personal approach certainly generates leads.
Starting with delivering the message and ending with pulling off marketing tricks, web design underlies many things. Therefore, it is imperative to delegate this task to the professional website agency since it is aware of modern trends, current requirements, and techniques that rock.
Consider Telbee that was created by qualified specialists. Their marketing website is an extension of the brand and a solid platform for touting product. It has a positive atmosphere with the content occupying the central position.
User experience is what makes or breaks the website. It directly influences the decision-making process and pushes your potential clients to click the button and make a deal. Therefore, focus on micro interactions and personal user experience that rule the roost these days.
Consider Unstack, a representative example of a marketing website where user experience is set as a top priority. The user interface will delight you with its attention to detail. There is a chatbot, pleasant coloring, optimal contrast, and excellent readability level.
Entrepreneurs always underestimate the power of accessibility. However, this is a huge error. All leading web design companies know that it is critical for a marketing website with a wide target market.
The deal is, accessibility is not only about AT. For instance, making your website mobile friendly and fully responsive means to make it accessible. Accessibility encourages companies to cater to all groups of people. This eliminates the risks of your corporate website to fail its mission.
Consider ACE. It is one of those websites that not just advocates the accessibility but also shows its potential in action. The team allows the audience to adjust the website according to their needs, thereby creating an environment where they enjoy the platform.
All the listed below elements play an essential role in creating a startup website that converts. Depending on your goal, you may capitalize on one or another aspect. However, to perfect your corporate website, maximize conversions, and boost revenue, you need to understand your target market. Therefore, do not follow our recommendations blindly; always do A/B tests to find out what works best.