Not all businesses with social media are actually successful. It usually boils down to the lack of understanding on how social media can be optimized for business.
More often than not, businesses try to manage their own social media accounts. Who can blame them? Hiring a social media manager, or hiring a firm to do the business’s social media management, is going to cost extra.
However, what a lot of small businesses don’t get is that it’s an investment that goes a long way.
The perfect example of that is the current situation. With COVID-19 still very much present in the world, there is still a danger of going out. Yes, a lot of people don’t care about it, but still a lot of people do.
Even if you say that only 10% of the popular are still afraid to go out, that is still 10% of the population that will not be seeing your business.
If they are at home, then they must be on social media. That should be an assumption that you can’t be afraid to make.
That’s why you have to bring your business to the internet, where a lot of people are lurking.
You need to strategize. To make things easier for you, you need the free iMac mockup.
Strategizing via free iMac mockup
The advantage of using the free iMac mockup, aside from the fact that it’s free, is that it gives you a realistic output.
When you have an iMac mockup, your social media strategy is clearer. It would then be easier for you to recognize the mistakes and what you could do better.
But of course, before we get to that, we need to discuss the important things you need to include in your social media posts.
The first thing you need to do is to know what the people want. Of course, there are so many things that people want because tastes and preferences vary from person to person. The best thing that you can do is to focus on the business’s target audience.
There will be a lot of research involved here. That’s exactly why it’s necessary for businesses to hire a social media manager. This could be in the form of a person that you can hire full-time or a company that does branding services that include social media management.
A branding firm would be a good choice because you know that the output will be a result of a collaboration from a dynamic team.
Hiring a firm will also come out cheaper compared to hiring a full-time personnel.
Analyzing the audience
Research is very important in curating social media posts. The keyword there is “curate.” You can’t give social media users a buffet of posts. You have to choose the right posts that would gather the attention you need.
Focus on your target market. This way, you will have a specific “palate” that you need to satisfy. Once you have that type of focus, you can then start creating posts that would target your market.
The goal is for your target audience to engage with your posts. If a person often likes your post, then there is a big chance that your next posts will appear on the person’s timeline.
That’s how the algorithm works. The social media platform will make your posts appear on the audience’s timeline because it’s the kind of post that they like.
If you have more engaging posts, then the audience will more likely respond to it. Again, that can only be a plus.
It’s also important that you have links in the posts that would lead the audience back to your website. The website is, of course, where the audience can get to know the brand better.
When it comes to social media posts, they are just teasers. The website is the actual place where people get to know the company’s brand identity.
Social media platforms
Knowing your target audience will also help you identify the right social media platforms to have. Facebook is a more generic platform. A lot of liberals hate the presence of fake news on Facebook. But that’s exactly what kind of platform it is; it welcomes everybody to the fold.
For consumers, Facebook may be annoying because of the proliferation of fake news. However, for businesses, the market is there. In fact, the platform also has its own marketplace.
LinkedIn, on the other hand, is not as popular as Facebook. However, this is also the place to get in touch with other businesses.
Look at it this way, there might be some supplies that you would need in running your business. There are a number of supplies companies that you can get in touch with on LinkedIn.
This is also a great place to learn more about businesses in general. Renowned businesses and entrepreneurs love to post important tips and advice on LinkedIn. Those are two must-haves for businesses. LinkedIn is not as popular as Facebook but it has its own merits that are really important for business.
Then you also have Instagram and Twitter. The former would be great for the business if there are many opportunities to share great photos and videos.
You have to remember that Instagram is mostly about sharing images—still or moving. The business can take advantage of this as it will truly showcase creativity.
However, if the business is not truly image-oriented, then Twitter might be a better option. Although, Twitter isn’t always popular with small businesses. It’s usually the big brands that really engage on Twitter.
YouTube and TikTok have three billion users between them. That’s a lot! Both are focused on videos with the latter showcasing creativity in short forms.
The two video-sharing sites are great at showing off one’s creativity. However, if you don’t have materials to showcase, it would seem like a waste of time to open these accounts just to leave them inactive.
These would be great platforms for campaigns, though.
When you open social media accounts, you have to maximize the benefits from it. You need to have regular posts and if people engage with you, you should try to reply—as the business entity of course.
If people are being nasty in the comments section, keep your cool. Give it a bit of time and reply in a diplomatic manner. The way you reply will reflect on the brand.